Revised Privacy Policy
Privacy Policy
Effective Date: 5/01/2026
Last Updated: 5/01/2026
The Plaza Assisted Living (“The Plaza,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information collected through ThePlazaAssistedLiving.com and any webpages, forms, or online services that link to this Privacy Policy (collectively, the “Site”).
This Privacy Policy applies to information collected through the Site. It does not apply to information collected offline, by telephone, through employment-related processes, or through healthcare or resident services except as expressly stated below.
1. Information We Collect
We may collect the following categories of information through the Site:
Information you provide to us directly.
This may include:
- your name;
- email address;
- phone number;
- mailing address;
- the name of a prospective or current resident;
- your relationship to a resident or prospective resident;
- information you include in contact forms, tour requests, employment inquiries, or other messages you send to us; and
- any other information you choose to provide.
Information collected automatically.
When you visit the Site, we and our service providers may automatically collect certain internet or device information, such as:
- IP address;
- browser type and version;
- device type;
- operating system;
- referring website;
- pages viewed;
- date and time of visits;
- clickstream data; and
- similar usage information collected through cookies and similar technologies.
Sensitive or health-related information.
Please do not submit medical, insurance, Social Security, financial account, or other highly sensitive or non-public personal information through general website contact forms. These forms are not intended or appropriate for transmitting sensitive information. If you nonetheless choose to provide such information through the Site, it will be handled in accordance with our standard privacy and security practices; however, we cannot ensure that information submitted through general website forms will receive the same protections as information provided through designated secure channels.
2. HIPAA / Health Information Notice
The Site privacy practices described in this Privacy Policy are separate from our privacy practices for protected health information (“PHI”), if and to the extent PHI is collected, created, received, maintained, or transmitted by us as a HIPAA covered entity or business associate. In those cases, PHI is governed by our applicable Notice of Privacy Practices, not solely by this website Privacy Policy. If you are a resident, patient, or authorized representative and have questions about health-information privacy rights, please contact us using the information below.
3. How We Use Information
We may use personal information for the following purposes:
- to support outreach efforts, including responding to inquiries, requests for information, and tour requests submitted through our contact forms;
- to communicate with prospective residents, residents, family members, and other contacts;
- to provide, operate, maintain, and improve the Site;
- to monitor and analyze Site usage and performance;
- to detect, prevent, and address security incidents, fraud, misuse, or technical issues;
- to comply with legal obligations and enforce our policies; and
- for any other purpose disclosed at the time the information is collected or with your consent.
We will not use personal information for materially different purposes without updating this Privacy Policy and, where required, providing additional notice or obtaining consent.
4. Cookies and Similar Technologies
We may use cookies, log files, pixels, analytics tools, embedded content, spam protection, and similar technologies to:
- remember user preferences;
- maintain site functionality;
- understand how users interact with the Site;
- improve user experience; and
- help secure the Site.
You may be able to control cookies through your browser settings. Disabling cookies may affect some Site functionality.
5. How We Share Information
We may share personal information only as reasonably necessary in the following circumstances:
- Service providers. We may share information with vendors that help us host, maintain, secure, or operate the Site, manage communications, process forms, or provide analytics or IT support. These parties may use personal information only on our behalf and subject to appropriate restrictions.
- Affiliates and business operations. We may share information with affiliated entities as reasonably necessary for business, operational, administrative, legal, or compliance purposes.
- Legal compliance and protection. We may disclose information if required by law or if we reasonably believe disclosure is necessary to comply with legal process, protect safety, investigate misconduct, or protect our rights or the rights of others.
- Business transaction. We may disclose information in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar transaction, subject to applicable confidentiality and legal requirements.
- With your direction or consent. We may share information where you direct us to do so or otherwise consent.
We do not sell personal information for money. We do not share personal information with unaffiliated third parties for their own direct marketing purposes unless we first provide appropriate notice and any rights required by law.
6. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to your request, maintain our records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the type of information and the reason we collected it.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. However, no internet or electronic storage system is completely secure, and we cannot guarantee absolute security.
8. Data Breach Notification
If we determine that a data breach involving personal information has occurred, we will investigate and provide any notices required by applicable law.
9. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information online from children under 13 through the Site. If you believe a child under 13 has provided personal information to us through the Site, please contact us so we can take appropriate steps.
10. External Links
The Site may contain links to third-party websites or services. We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review the privacy policies of any third-party sites you visit.
11. Email and Communications
If you contact us or sign up to receive updates, we may send you communications related to your inquiry, our services, or facility information. You may opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us. Even if you opt out of marketing emails, we may still send non-marketing communications, such as responses to inquiries or service-related messages.
12. Your Privacy Rights
Depending on where you live and subject to applicable law, you may have the right to request:
- access to certain personal information we maintain about you;
- correction of inaccurate personal information;
- deletion of certain personal information;
- information about how we collect, use, disclose, and retain personal information; and
- withdrawal of consent where our processing is based on consent.
We may need to verify your identity before responding to a request, and we may deny or limit requests where permitted by law.
13. International Users
The Site is intended for users in the United States. If you access the Site from outside the United States, your information may be transferred to and processed in the United States, which may have data protection laws different from those in your jurisdiction.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. If we make material changes, we will provide additional notice where required by law.
15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
The Plaza Assisted Living
Attn: Privacy Inquiries
900 Fort Street Mall, Suite 1300
Honolulu, HI 96813
info@plazaassistedliving.com
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